About Us


Ethos is a growing network of social entrepreneurs and innovators who create sustainable solutions to society’s complex challenges (see Our Projects for examples). For us, success isn’t just economic – it’s about achieving positive social and environmental outcomes.

Ethos was founded in 2010 by Robert Pye and Tony Clarke who had a vision of the future of work: better for individuals, better for organisations, better for the world we live in. Find out more in the video below.

Unlike business consultancies whose relationships with clients are based on payment in exchange for services, Ethos co-ventures to deliver better outcomes for all and stay focused on results as partners.


Co-founder Rob Pye talks about Ethos

What it is, is….up to us

— Howard Rheingold —


How We Work

Ethos is a leading proponent of the Future of Work. We don’t have a standard hierarchy, or static office buildings. What connects our extraordinary team of people  is our shared vision, shared company ownership and cloud technology.

Projects are born within Ethos when one or more of us becomes passionate about solving a challenge. Skills shortages, smarter cities, better integrated health care and fundraising for sport in the forces are just a few of the areas we are involved in. See Our Work to find out more.

Whatever we do, it’s informed by our core values.



Innovation and transformation happen when the right people collaborate, rather than compete. We believe that the best solutions are possible only when people, rather than corporations, are put at the heart of them.



Collaboration cannot happen without trust. We strive to be as open and transparent as possible in every aspect of our relationships. We aim to achieve positive outcomes for everyone involved.



When self-interest or profit-at-any-cost dominates problem solving, the outcome is often unsustainable. We believe that moderation of self interest by all parties is the route to sustainable success. If this sounds like the way you’d like to work, contact us

We share a vision about the future of work which is better for individuals, better for organisations and better for the world we live in.

Our Work

Business Lines

Click on images below to find out more


Our Projects

Team Army

Team Army

Established in 2010, and led by retired Major General Lamont Kirkland CBE, Team Army has been hugely successful in bringing together leading industry brands with the British Army, Navy and Combined Services, and now raises over £1.5M per annum of essential funding for Forces sport. Visit website

Getting cities moving

Getting cities moving

Artificial intelligence is being used to predict available parking spaces, monitor air quality and allow retailers and businesses to talk to city-bound drivers via a smart phone or tablet app. The Future Cities Management Platform offers benefits to consumers, local retailers and cities. Pilot cities include Brighton and Guildford.

Solving skills shortages


SkillsPlanner is an innovative approach to solving industry skills shortages. A £1.3m initiative, part-funded by Innovate UK and backed by some of the UK’s largest employers, SkillsPlanner allows employers and skills providers to share the data that makes meeting future employment needs possible. SkillsPlanner has launched with a two-year R&D project focused on the London construction industry. Find out more…

Energy Resilience Research

Energy Resilience Research

European Commission-directed programme to study the impact on future city energy resilience, as greater local power generation and storage capability is delivered over the coming years. A key output is also a collaborative framework that will support stakeholders moderating their self interest for the benefit of all in the city. Find out more…

Monitoring feet and wheels

Monitoring feet and wheels

Ethos Smart, the Future Cities team, is supplying a system to provide real time information on the cycle and pedestrian usage of the Woolwich and Greenwich foot tunnels under London’s River Thames. The system uses computer vision techniques and 3D optics to count and measure the speed of cyclists, and also the number of pedestrians using the foot tunnels.

Joining up healthcare

Joining up healthcare

Ethos Health aims to deliver self­-managed, integrated care to patients. Patients and carers use an app to access their Care Plan, plus information on relevant products and services, via a ‘Linked Data’ platform. Patients can ‘pull’ services from a hub rather than be ‘pushed’ from institutions. A ‘social’ element allows patients to involve their network of family and friends in their care.

Creating a new world of work

Creating a new world of work

Ethos Skills works on projects that help people transition from one sector or career to another. For example, Buildforce2 is a co-venture that aims to harness the potential of personnel leaving the military, tapping into their exceptional levels of leadership and management skills, and also supports the desired outcomes of the Armed Forces Covenant.

Ethos Cyber

Ethos Cyber

Ethos Cyber is a vision of a digital society that is innovative, inclusive, sustainable and responsible. Ethos is working to build and promote an ‘open cyber culture’ that balances the needs of the individual with commercial interests by establishing an Open Cyber Institute. The OCI will nurture collaboration between government, NGOs, business, academia, civil society and, of course, individuals.

Making sense of a complex world

Making sense of a complex world

Ethos Insights powered by SenseMaker® is a revolutionary way to identify trends, patterns and hotspots. It gathers day-to-day micro-narratives from people and integrates this rich material with robust statistical data to bridge the gap between big data and case studies. The result allows a holistic, evidence-based approach to decision making in complex situations, organisations and environments.

Who we work with


These are just some of organisations, companies and people Ethos works with. Get in touch to find out how we can work with you too .


Team Army LogoTidewayRoyalGreenwich_LogoMOD logoGood PeoplechelmerAssociation of Collegesrbl-logoWestminster CouncilboeingBrighton_Logoinnovatehp enterpriseqioptiq logolockheed logoCrossrailfujitsu_Logovodafone_thumbPlymouth UniversityTowergateLaing O'RourkeCognitiveEdgeEUseme4saabConstructing ExcellenceCamden Council


Never underestimate the vital importance of finding early in life the work that for you is play

— Ken Robinson, author of The Element - 'How Finding our Passion Changes Everything' —

Our People

Ethos is the Future of Work, Now. All our Partners share in the equity and future of our business. An Ethos project team could include a past FTSE 100 senior executive, an Army general or a former big four senior consultant. Our culture allows these passionate and experienced people to take ownership of well defined problems. Project teams are small, agile and self-directed: co-ordination replaces traditional top down management.

We’re shifting the culture of work to be less about fixed contracts and more about allowing the individual to unleash their particular skills and passions on opportunities that excite them. We believe life and work should integrate, not compete. We measure an individual’s value not by hours spent at a desk but by contribution to a project. What also makes us different is that Ethos is owned entirely by its Partners (our name for those we work with).

It means individuals find work more sustainable and Ethos builds a more committed, more flexible workforce that delivers greater value. Join us

Some facts about Ethos:

Partners collaborating
Skype meetings held
million shares allocated
% working part-time

Work With Us



If you are interested in our approach to work, and you share our values, there are a number of ways you or your organisation can be part of our journey going forwards.

Network Stars


Bring us an idea

  • If you or your organisation needs help and you are passionate and committed to driving change then contact Robert Pye. We really want to hear from you!

Invest in the future of work

  • If you fully embrace what we say about an empowered work future for everyone and if you or your organisation could partner or invest in our mission to improve the working lives of 1 million people in the next five years then please contact us

Work with Ethos

  • Become an Ethos Partner. We do not have employees, just partners (John Lewis model) – and we are always looking for new individuals and organisations to work with.
  • Whether it’s full or part time, or project-based, Ethos Partners come in all shapes and sizes, from ex-Army Generals and big four senior consultants, to information architects and retail specialists. We all own shares in the company and agree individual ‘value exchange documents’ when we join, which enable us to have almost total flexibility in terms of when, where and how we work.
  • We do sometimes advertise particular vacancies – such as marketing, financial, personnel, admin and IT. – but most Partners join through introduction or via existing partner recommendation. If you like the sound of us, then why not find out more by coming along to one of our First Wednesday socials, or contact Annabelle Lambert.

Come and meet us


Cloud technology allows all the Partners in the Ethos network to collaborate from anywhere in the world but we believe that nothing can match face-to-face interactions. So along with regular Partner meetings, we also hold events for anyone in the Ethos network – or outside it – to come and meet us.


First Wednesday

First Wednesday Logo

First Wednesdays are our regular meet up for anyone in the network, now, old, or just thinking about it, to come along and say hello, catch up and hopefully have fun. We meet at different central London venues for a drink and a bite to eat.

In addition, we hold Ethos Connect networking events around the country (including a flourishing hub in Exeter). To find out more, join our email list and/or contact Annabelle Lambert.


To find more about Ethos people and projects as well as posts and discussions around the Future of Work, collaborative working, open and linked data and creating successful and sustainable 21st Century businesses, please email us at info@ethosvo.org, or sign up to our email newsletter using the form below –


Join the conversation

You can also join the Future of Work discussion on LinkedIn, become a member of our Google+ Community, The Ethos Network, see what we are up to and subscribe to updates on our Rebelmouse social wall, and/or follow us on Twitter.


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Ethos Skills Logo
Harnessing the Potential of Individuals

Ethos Skills is all about people and helping them achieve their true potential by putting them at the heart of organisations and problems. Ethos Skills is our division that looks at: the Future of Work and how the working environment can become more meaningful for individuals through a collaborative rather than transactional model; enabling successful career transitions and tackling skills gaps in industry through initiatives such as SkillsPlanner.

For more information about what we could do for you, whether you are an individual or an organisation, contact Mike Davis-Marks..


Ethos Sport Logo
Funding Forces Sport

Sport is critically important to the morale, welfare and operational effectiveness of the Armed Forces. Ethos Sport is an exciting enterprise which raises funds (through corporate sponsorship and fundraising) for sport in the Army, Royal Navy and Combined Services, with the aim of promoting excellence, increasing opportunity and enabling recuperation and rehabilitation from operations.


Click to view full brochure
Team Army Brochure



Ethos Sport’s highly successful flagship initiative, Team Army, is endorsed by the Ministry of Defence and we work in partnership with a growing number of companies, and the Service sports boards which regulate all sport played in the Armed Forces.

For further information visit the Team Army website or contact Lamont Kirkland



Ethos Smart Logo
Making cities work smarter

In Future Cities, key services collaborate in real-time, optimise the use of resources and deliver efficient services. Costs are reduced, as are energy use and carbon footprint – everyone wins!

Ethos Smart provides sustainable solutions to the global challenges facing cities that will make a positive impact to their citizens lives, protect the environment and encourage prosperity for all. We use modern business approaches & technologies (including Linked Data, semantic web, i-beacons, apps and the cloud) to develop and deliver these solutions as services, minimising city investment and maximising smartness.

Current services include city performance dashboards, open data services, Future Cities parking, integrated renewable energy solutions and smart city programme implementation frameworks.

For further information please contact Martin de Heaver