Who We Are

About Us
Ethos, founded in 2010 by Rob Pye & Tony Clarke, is a network of social entrepreneurs and innovators who create innovative and sustainable solutions to society’s complex challenges. For us, success is more than just economic – it’s also about achieving positive social and environmental outcomes.

How We Work

Ethos is a leading proponent of the Future of Work. Instead of a standard hierarchical structure we have a ‘dynamic hierarchy’ – within which authority shifts based on who has the most knowledge, experience and passion in a specific context. We also don’t have static office buildings. What connects our team is our shared vision & approach, company ownership and cloud technology.

We’re shifting the culture of work to be less about fixed contracts and more about allowing the individual to unleash their particular skills and passions on opportunities that excite them. We believe life and work should integrate, not compete. We measure an individual’s value not by hours spent at a desk but by contribution to project outcomes. What also makes us different is that Ethos is owned entirely by its Partners.

It means individuals find work more sustainable and Ethos builds a more committed, more flexible workforce that delivers greater value.

Our Values

Whatever we do, it’s informed by our core values.


Innovation and transformation happen when the right people collaborate, rather than compete. We believe that the best solutions are possible only when people, rather than corporations, are put at the heart of them.


Collaboration cannot happen without trust. We strive to be as open and transparent as possible in every aspect of our relationships. We aim to achieve positive outcomes for everyone involved.


When self-interest or profit-at-any-cost dominates problem solving, the outcome is often unsustainable. We believe that moderation of self-interest by all parties is the route to sustainable success.

If this sounds like the way you’d like to work, contact us.



Current Ethos Partners

All our partners share in the equity and future of our business. An Ethos project team could include a past FTSE 100 senior executive, an Army general or a former big four senior consultant. Our culture allows these passionate and experienced people to take ownership of well-defined problems. Project teams are small, agile and self-directed: co-ordination replaces traditional top down management.
Keith Chappell

Keith Chappell

Cyber security innovator - challenging, clarifying and delivering on Ethos Smart projects!

Tony Clarke

Tony Clarke

Business architect & change specialist, 30 yrs business & IT, experienced in all parts of the business cycle from strategy to operations

Graham Godley-McAvoyGraham Godley-McAvoy

Graham Godley-McAvoy

Graham looks after our finance and operations.

Lamont Kirkland

Lamont Kirkland

Co-founder and CEO of Team Army.

Annabelle LambertAnnabelle Lambert

Annabelle Lambert

Moving the world towards the Future of Work - Championing value exchange, true flexibility and Phun at work

Edward Lambert

Edward Lambert

After 19 years in oil refining, shipping and trading, now happily helping Ethos analyse and improve things that matter.

Sven Latham

Sven Latham

Place Management, data and tech geek. Sven brings a wealth of diverse experience and a keenness for fun & innovation.

Rory MaxwellRory Maxwell

Rory Maxwell

I want to make the future a better place for all to live and work in. We need innovative solutions to produce effective and fair solutions.

Catharine MossCatharine Moss

Catharine Moss

Provides graphic design, website and social media support to many ETHOS projects

Robert PyeRobert Pye

Robert Pye

Creating and delivering "vision", tech, collaborative business models, linking data silos, leading by my behaviour

Tim WakefieldTim Wakefield

Tim Wakefield

Team Army has been the sole focus since the end of a military career in 2012. Doing something good, rewarding, engaged in sport and people.

Linda WallLinda Wall

Linda Wall

A Retired Police Commander rethinking Police business models to improve wellbeing and reduce demand across public services.

Katherine Willoughby

Katherine Willoughby

Sound body, sound mind. My life motto that meets an excellent work life balance!

Get In Touch

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Or email info@ethosvo.org
Or email info@ethosvo.org