Who We Are

About Us
Ethos, founded in 2010 by Rob Pye & Tony Clarke, is a network of social entrepreneurs and innovators who create innovative and sustainable solutions to society’s complex challenges. For us, success is more than just economic – it’s also about achieving positive social and environmental outcomes.

How We Work

Ethos is a leading proponent of the Future of Work. Instead of a standard hierarchical structure we have a ‘dynamic hierarchy’ – within which authority shifts based on who has the most knowledge, experience and passion in a specific context. We also don’t have static office buildings. What connects our team is our shared vision & approach, company ownership and cloud technology.

We’re shifting the culture of work to be less about fixed contracts and more about allowing the individual to unleash their particular skills and passions on opportunities that excite them. We believe life and work should integrate, not compete. We measure an individual’s value not by hours spent at a desk but by contribution to project outcomes. What also makes us different is that Ethos is owned entirely by its Partners and we base our entire work system on our own, uniquely designed Value Exchange Dynamic.

Our Values

Whatever we do, it’s informed by our core values.


Innovation and transformation happen when the right people collaborate, rather than compete. We believe that the best solutions are possible only when people, rather than corporations, are put at the heart of them.


Collaboration cannot happen without trust. We strive to be as open and transparent as possible in every aspect of our relationships. We aim to achieve positive outcomes for everyone involved.


When self-interest or profit-at-any-cost dominates problem solving, the outcome is often unsustainable. We believe that moderation of self-interest by all parties is the route to sustainable success.

If this sounds like the way you’d like to work, contact us.



Current Ethos Partners

All our partners share in the equity and future of our business. An Ethos project team could include a past FTSE 100 senior executive, an Army general or a former big four senior consultant. Our culture allows these passionate and experienced people to take ownership of well-defined problems. Project teams are small, agile and self-directed: co-ordination replaces traditional top down management.

Adrian Segens

An innovator of technologies to assess Smart Assets in Smart Cities; Natural Capital accounting, and corporate environmental reporting.

Annabelle Lambert

Moving the world towards the Future of Work - Championing value exchange, true flexibility and Phun at work

Bill Skelly

Happy, Healthy, Valued and Engaged. This is my passionate wish for you and everyone around you.

Cara Jeal

Young Leader who creates illustrations, graphics and animations within Ethos.

Catharine Moss

Provides graphic design, editing, copyrighting, website and social media support to many ETHOS projects

Charlotte Kinloch

Recent graduate working within both Ethos' People team and the project development of Young Leaders.

Claire Borer

A freelance Coach and Learning & Organisation Development Consultant with Guide Dogs

Connor Rennie

I'm a Young Leader at Ethos, currently focussing on the internal 'Ethos Machine'.

David Fraser-Darling

TeamPolice Account Manager .........Retired PC (Nottinghamshire Jan 89 - Sept 14)

Dilan Kaygisiz

Volunteer at Ethos - passionate about interdisciplinarity and the sustainable development goals.

Edward Lambert

After 19 years in oil refining, shipping and trading, now happily helping Ethos analyse and improve things that matter.

Elisa Tuijnder

Passionate about connecting people and sharing knowledge without traditional boundaries. Being bold, inclusive, sustainable and innovative with solutions.

Elliot Coulling

Young Leader working on a variety of ethos projects primarily in sales and business development

Elyse Moore

I finished my A-levels last year in the height of the pandemic and struggled to find a pathway after, I lost my job due to the national lockdown and became unemployed. Luckily, I found Ethos and since have been working all of my old skills such as creative writing and even developing some new skills such as marketing!

Emily Thornhill

A photography graduate and folklore enthusiast. I like long walks in nature, floating in water and drinking herbal tea.

Fraser Wright

Most people spend more time and energy going around problems than in trying to solve them - Henry Ford

Graham Godley-McAvoy

Finance and operations management professional with over twenty years experience at the sharp end of the automotive sector.

Hannah Walker

Young Leader developing Ethos ventures through marketing and digital engagement.

Hari Kumaranisanthan

Key strengths in business, sports and sciences. Working with Ethos as a Young Leader

Harry Rae Smith

I'm a filmmaking graduate, video producer, video editor, Springsteen fan, and occasional humble-bragger.

Ines Da-Silva

Young Leader supporting Noggin public engagment and sponsor sourcing for the Community Cohesion Project.

Iqbal Haque

BSc - Business Computing | MSc - Internet of Things | All Rounder

Jenny Lawrence

Happy people do good work. I want to help to build compassionate, supportive workplaces and deliver great projects.

Joel Escayg

Chemistry graduate turned Ethos business matchmaker. Enjoying working towards positive social change and solving complex problems.

Justine Kane

20+years in the Events and Training field, now driven by Social Impact. Very much enjoys Social Entrepreneurship and Intrapreneurship.

Katherine Willoughby

Sound body, sound mind. My life motto that meets an excellent work life balance!

Katie Stephenson

Currently working on event planning for 1TeamActive and Spring Challenge, hope to work on other Events with Ethos in the future

Keith Chappell

Cyber security innovator - challenging, clarifying and delivering on Ethos Smart projects!

Lewis Clay

I'm a geek of everything techy and a young leader focused on the Increased/improvement of Ethos Tech and Software development capability

Linda Wall

A Retired Police Commander rethinking Police business models to improve wellbeing and reduce demand across public services.

Lucy Ingram

Climate Change graduate with interests in social sustainability and accessibility for all